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Industrial Marketing
- Binding:
- Hardback
- Pages:
- 400
- Published:
- December 18, 2022
- Dimensions:
- 192x239x30 mm.
- Weight:
- 892 g.
Delivery:
2-4 weeks
Expected delivery: December 19, 2024
Description of Industrial Marketing
An introductory textbook on industrial marketing and supply chain management that discusses industrial products and pricing, as well as key topics such as co-creation of value, big data, innovation, green practices and CSR.
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