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Marketing Communications Management
- Analysis, Planning, Implementation
- Binding:
- Hardback
- Pages:
- 480
- Published:
- September 24, 2014
- Edition:
- 2
- Dimensions:
- 197x278x27 mm.
- Weight:
- 1074 g.
Delivery:
2-4 weeks
Expected delivery: September 12, 2024
Description of Marketing Communications Management
'First rate and comprehensive. This book has got it just right: a rich blend of academic underpinning and practical examples in a very readable style. You are encouraged to participate in the almost distance-learning approach and via the innovative and thought provoking "stop-points" - Martin Evans, Senior Fellow, Cardiff Business School
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