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Marketing the e-Business
part of the Routledge eBusiness series
- Binding:
- Hardback
- Pages:
- 368
- Published:
- September 11, 2002
- Dimensions:
- 156x234x22 mm.
- Weight:
- 635 g.
Delivery:
2-3 weeks
Expected delivery: December 5, 2024
Description of Marketing the e-Business
How to improve marketing effectiveness through electronic means. Looks at the main marketing themes (product, price, promotion, place) and the bigger 'e' considerations, for example legislation, data protection and ethics.
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