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Marketing the e-Business
part of the Routledge eBusiness series
- Binding:
- Hardback
- Pages:
- 362
- Published:
- December 19, 2007
- Edition:
- 2
- Dimensions:
- 152x229x24 mm.
- Weight:
- 612 g.
Delivery:
2-3 weeks
Expected delivery: December 5, 2024
About Lisa (University of Southampton School of Management Harris
View all books by Lisa (University of Southampton School of Management HarrisDescription of Marketing the e-Business
Unpicks the challenges of e-marketing for various types of business. This book uses case studies and accompanying web material to provide a study of marketing strategies. It analyses the benefits of e-marketing as a tool for improving efficiency and effectiveness rather than promising business revolution.
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