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About Marketing the e-Business

Unpicks the challenges of e-marketing for various types of business. This book uses case studies and accompanying web material to provide a study of marketing strategies. It analyses the benefits of e-marketing as a tool for improving efficiency and effectiveness rather than promising business revolution.

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  • Language:
  • English
  • ISBN:
  • 9780415965019
  • Binding:
  • Paperback
  • Pages:
  • 368
  • Published:
  • December 12, 2007
  • Edition:
  • 2
  • Dimensions:
  • 147x227x12 mm.
  • Weight:
  • 492 g.
Delivery: 1-2 weeks
Expected delivery: January 8, 2025

Description of Marketing the e-Business

Unpicks the challenges of e-marketing for various types of business. This book uses case studies and accompanying web material to provide a study of marketing strategies. It analyses the benefits of e-marketing as a tool for improving efficiency and effectiveness rather than promising business revolution.

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