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Perspectives on Consumer Choice
- From Behavior to Action, from Action to Agency
- Binding:
- Hardback
- Pages:
- 326
- Published:
- October 20, 2016
- Edition:
- 12016
- Dimensions:
- 148x210x24 mm.
- Weight:
- 5409 g.
Delivery:
2-3 weeks
Expected delivery: December 5, 2024
Description of Perspectives on Consumer Choice
Evaluating the ways in which we construe consumer choice, this book examines the psychology, methods and realities of the role it plays for today's consumer.
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