Books published by John Wiley & Sons Inc

Robert Scheinfeld, author of the Wall Street Journal bestseller The 11th Element, is back with a guide to help people make money a non-issue in their lives. No matter how well people play, and no matter how much money they pile up while playing, they just can't win the money game.

HOW TO SELL TO AN IDIOT Selling to customers looking to get the most bang for their buck is a difficult feat. The only customers tougher than hagglers are the ones so uninformed about what they are buying, they don't even realize when they are getting the deal of a lifetime.

In some parts of the world, especially in developing markets, category management today remains a stretch goal - a new idea full of untapped potential. In other areas, the original eight-step process that emerged in the late 1980's forms the foundation of many companies' approach to category management.

In Perfect Pitch, bestselling author Jon Steel shows readers how the principles of advertising research and planning can be applied to the business of presenting and selling ideas. While many books offer tips on persuasion, this is the only book tailored specifically to advertising industry professionals who must sell their ideas or perish.

There are a multitude of legal rights to protect individuals, and most of us don't consider them until faced with an immediate legal problem. This book shows you how to cut through the reams of red tape, avoid legal pitfalls, and prepare yourself to deal with any situation.

The Repo markets have grown dramatically in the past few years because of the need to hedge short positions in the capital and derivatives markets. Virtually all major currency markets in the world now have an established repo market, the facility is also increasingly being used in developing currency markets as well.

Presents an account of the transformative model of mediation and its practical application, including a description of how the field has moved toward increasing acceptance of the transformative model. This work offers information about how to use it effectively and clarifications of common misconceptions about the model.

Tells the personal stories of people who have embraced deep change and inspired author to take his concept one step further and develop a model of leadership - 'the fundamental state of leadership.'

This is a guide to power yoga - one of the fastest growing mind and body fitness trends by the world's foremost instructors of Ashtanga. They provide 30, 60 and 90 minute customized power workouts to promote flexibility, strength and endurance.

This book shows businesspeople how to train for their jobs the way top athletes do-improving their performance through a combination of nutrition, fitness, and alternating periods of stress and recovery. Based on the latest scientific and medical studies and his experience training corporate leaders and major sports figures, Dr.

Provides managers with a guide focused on the particular management needs for research and development in biotechnology and pharmaceutical industries. This work offers a way to improve the quality of interactions and creativity output in R&D, with real life case studies to illustrate key points.

Raises awareness of the need for strong leaders in secondary positions. This book describes the value they can bring to their organization and to primary leaders when they are serving at their full potential. It helps reshape the way they view their role, and emphasises on their own responsibility as leaders.

Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization.

A comprehensive parent's guide to your child's psychological development from birth through age 10 Written in an engaging, practical style, Ages and Stages offers you the benefits of the most current research on child development, featuring helpful tips and techniques to foster your child's maturation.

Lilyan Wilder is a top communications consultant whose client list is a veritable who's-who in the entertainment, political, and business realms-Oprah Winfrey, Maria Shriver, Charlie Rose, and Katherine Graham are just a few of her clients. In 7 Steps to Fearless Speaking, Wilder lays out her blueprint for successful public speaking.

Born in Lynchburg, Tennessee, in 1850, Jack Daniel became a legendary moonshiner at age 15 before launching a legitimate distillery ten years later. By the time he died in 1911, he was an American legend-and his Old No. 7 Tennessee sipping whiskey was an international sensation, the winner of gold medals at the St.

Adam Morgan follows bestseller 'Eating the Big Fish' with a close up of the kind of person it takes to challenge established brands.

This text outlines an approach to business communication by two Harvard-based educators, trainers and consultants. Kegan and Lahey show us how the way we talk in the workplace can be understood as seven different types of speaking, seven languages that reveal our attitudes and expectations.

Includes: the thinking on key branding concepts; strategies for launching new brands, leveraging existing brands, and managing a brand portfolio; techniques for building a brand-centered organization; and, insights from senior managers who have fought branding battles and won.

"A truly enlightening work filled with fundamental strategies that have worked for others. Martin Fridson documents the essential principles inherent in every billionaire's success.

Steve Nison is the acknowledged as the Western authority on Japanese charting analysis. His seminars and articles have generated worldwide interest in candlesticks and because he cannot meet all the requests for speaking engagements he has here developed course book of tutorials that address the fundamentals of this kind of analysis.

Both a tutorial and a reference guide, this manual presents a number of techniques for solving recurring software design problems in a comprehensive manner which includes many guidelines and constraints regarding practical applications.

"In Culinary Artistry. Dornenburg and Page provide food and flavor pairings as a kind of steppingstone for the recipe-dependent cook. Their hope is that once you know the scales, you will be able to compose a symphony. "a Molly O'Neil in The New York Times Magazine.

Shows you how to turn your brand from the logo on your letterhead into the driving force behind your company's growth, operational success, and long term profitability.

The fully revised edition of the premier guidebook to the Rorschach test For the last three decades, Dr. John Exner's Comprehensive System has been the leading approach worldwide to administering and interpreting the Rorschach test.

This work tackles the primary issue that CEOs and all organizational leaders must address: the key to organizational success lies in organizational health. The author identifies four simple principles to guide organizations in the process of developing and maintaining healthy organization.

The author gives you the knowledge you need to excel at all types of business communication. He shows that all successful business communication, whether a speech from a podium or a face-to-face conversation, stems from the same basic principles.

Based on American rather than British English, this is among the first Russian dictionaries revised for the post-Soviet era. Includes new political terminology, new Russian institutions, new countries and republics and new city names. Contains 26,000 entries in the English-Russian section and 40,000 words in the Russian-English section.

Contents 1. A A country boy 2. A Pins and string 3. A Philosophy 4. A Learning to juggle 5. A Blue and yellow make pink 6. A Saturn and statistics 7. A Cast of characters 8. A Spinning cells 9. A The beautiful equations 10. A The Laird at home 11. A The Cavendish 12. A Last days 13. A Maxwella s legacy 14.

Human factors research impacts everything from the height of kitchen counters to the placement of automobile pedals to a book's type size. And in this updated and expanded version of the original landmark work, you'll find the research information necessary to create designs that better accommodate human need.