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Retail Marketing Management
- The 5 Es of Retailing
- Binding:
- Hardback
- Pages:
- 200
- Published:
- December 27, 2018
- Dimensions:
- 250x176x16 mm.
- Weight:
- 536 g.
Delivery:
2-4 weeks
Expected delivery: December 19, 2024
Description of Retail Marketing Management
A leading Professor of Retail Marketing presents 5 new frames through which students and practitioners can understand and approach the evolving environment of retailing today: Entrepreneurial mindset, Excitement, Education, Experience, and Engagement.
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