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Retail Marketing Management
- The 5 Es of Retailing
- Binding:
- Paperback
- Pages:
- 200
- Published:
- December 27, 2018
- Dimensions:
- 240x170x14 mm.
- Weight:
- 394 g.
In stock
Delivery:
3-5 business days
Expected delivery: December 5, 2024
Description of Retail Marketing Management
A leading Professor of Retail Marketing presents 5 new frames through which students and practitioners can understand and approach the evolving environment of retailing today: Entrepreneurial mindset, Excitement, Education, Experience, and Engagement.
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