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Technology Brands in the Digital Economy

About Technology Brands in the Digital Economy

This edited volume provides deep insight into theoretical and empirical evidence on how digital technologies and high-tech brands are interrelated.

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  • Language:
  • English
  • ISBN:
  • 9781032026879
  • Binding:
  • Paperback
  • Pages:
  • 148
  • Published:
  • October 7, 2024
  • Dimensions:
  • 156x234x0 mm.
  • Weight:
  • 290 g.
Delivery: 1-2 weeks
Expected delivery: December 6, 2024

Description of Technology Brands in the Digital Economy

This edited volume provides deep insight into theoretical and empirical evidence on how digital technologies and high-tech brands are interrelated.

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