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The Hero Trap

- How to Win in a Post-Purpose Market by Putting People in Charge

About The Hero Trap

Uncovers a simple point that is key to driving growth in the 21st century: if you put people in control of the marketing mix, they can grow and in turn grow your organisation.

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  • Language:
  • English
  • ISBN:
  • 9780367242695
  • Binding:
  • Paperback
  • Pages:
  • 282
  • Published:
  • June 9, 2020
  • Dimensions:
  • 289x199x16 mm.
  • Weight:
  • 444 g.
  In stock
Delivery: 3-5 business days
Expected delivery: November 29, 2024

Description of The Hero Trap

Uncovers a simple point that is key to driving growth in the 21st century: if you put people in control of the marketing mix, they can grow and in turn grow your organisation.

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