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The Hero Trap
- How to Win in a Post-Purpose Market by Putting People in Charge
- Binding:
- Paperback
- Pages:
- 282
- Published:
- June 9, 2020
- Dimensions:
- 289x199x16 mm.
- Weight:
- 444 g.
Delivery:
1-2 weeks
Expected delivery: August 3, 2025
Description of The Hero Trap
Uncovers a simple point that is key to driving growth in the 21st century: if you put people in control of the marketing mix, they can grow and in turn grow your organisation.
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