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The Hero Trap

- How to Win in a Post-Purpose Market by Putting People in Charge

About The Hero Trap

Uncovers a simple point that is key to driving growth in the 21st century: if you put people in control of the marketing mix, they can grow and in turn grow your organisation.

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  • Language:
  • English
  • ISBN:
  • 9780367242701
  • Binding:
  • Hardback
  • Pages:
  • 282
  • Published:
  • June 16, 2020
  • Dimensions:
  • 156x234x0 mm.
  • Weight:
  • 553 g.
Delivery: 2-4 weeks
Expected delivery: December 15, 2024

Description of The Hero Trap

Uncovers a simple point that is key to driving growth in the 21st century: if you put people in control of the marketing mix, they can grow and in turn grow your organisation.

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