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The Psychology of Marketing
- Cross-Cultural Perspectives
- Binding:
- Hardback
- Pages:
- 414
- Published:
- October 27, 2010
- Dimensions:
- 181x250x32 mm.
- Weight:
- 1028 g.
Delivery:
2-3 weeks
Expected delivery: December 12, 2024
Description of The Psychology of Marketing
A guide to both the theory and application of psychology to marketing. Drawing on consumer, management, industrial, organizational, and market psychology, it offers an in-depth treatment of theory that embraces: cognition theories; personality, perception and memory; motivation and emotion; and, power, control, and exchange.
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