Marketing

Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital.

Guide your sales force to its fullest potential With a proven sales management and execution process, Sales Management For Dummies aids organizations and individuals in reaching the highest levels of success. Although selling products or services is a central part of any sales job, there's much more to it.

Discover how brands are created, managed, differentiated, leveraged, and licensed Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand.

The Sales Bible softbound NEW EDITION WITH SOCIAL MEDIA ANSWERS Global sales authority Jeffrey Gitomer's bestselling classic, The Sales Bible, has been updated and appended in this new edition, offering you the ultimate sales methods and strategies that really work every day, in real-world selling situations.

Join Ryan Holiday's revolution and learn how the secret new art of growth hacking can help grow your business exponentially.

A revelatory look at the rise of the 'attention merchants', the advertising marketeers who influence and control our consumption in ways previously unimagined

An updated and revised version of the business classic Power Base Selling Power Base Selling, originally published in 1990, left readers with an understanding of and language for gaining political advantage within accounts.

A Customer Experience Roadmap to Transform Your Business and Culture Chief Customer Officer 2. 0 will give you a proven framework that has launched and advanced the customer experience transformation in businesses in every vertical around the world. And it will take years off your learning curve.

Identify customer needs, tailor each sale to a particular client and earn and maintain credibility with this guide.

Protect and strengthen key accounts with this hard-hitting, no-nonsense guide to managing important business relationships.

Using real brand-building case studies, this groundbreaking book describes how companies can increase brand identity by thinking 'out-of-the-box'.

Praise for The Best Service Is No Service "A very sharp and practical treatise on why so many call centers and service operations are playing with the wrong deck of cards altogether. We strongly recommend it to anyone involved in customer service issues. " -Don Peppers and Martha Rogers, Ph.D.

The Adweek Copywriting Handbook covers every aspect of the copywriting process in simple and easy-to-understand steps for young advertising professionals and old pros alike. Starting at the very beginning of the process, the book shows copywriters how to get prepared to write on a product before moving on to the act of writing itself.

In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book.

The Pocket Universal Principles of UX is a concise visual presentation of 100 fundamental elements of user experience.

Dieser Band beschwört die nostalgische Sentimentalität einer vergangenen Ära herauf, die vom Krieg, aber auch von Wohlstand und Optimismus im amerikanischen Leben der 1940er Jahre geprägt war. Die allgegenwärtigen Werbekampagnen waren Ausdruck eines wachsenden Konsums, der Mode und Make-up sowie Lebensmittel und Getränke und vieles mehr erfasste.

Being smart about business means knowing what to expect. That means thinking ahead and preparing for the inevitable changes that will affect the way business is done. This allows businesses to be resilient and thrive in a changing environment. Digital marketing is no different.In fact, author Josh Kaufman discusses the value of comparison in his book The Personal MBA. It means imagining possible futures and then preparing for them.Let's say you have a large company that does well in a certain niche. Maybe you own a business that sells whey protein shakes. The mistake some big companies make is thinking they are too big to fail and sticking with it.But what if another company comes along and makes a better protein shake for less money? What if a new protein source is discovered? What if a study showed whey protein was bad for us? All of these things can happen and can seriously disrupt even the most established business.However, smart companies are already considering and preparing for these possibilities. It's a comparative simulation: you think about what's going to happen and then prepare for that eventuality.As a digital marketer, this means thinking about things that might change the face of marketing. And the one thing that probably had the biggest impact of all? AIAI and machine learning have the potential to completely change the face of internet marketing and even make many old strategies obsolete. Only by preparing for these changes can you ensure that your website can maintain its position in the SERPs, your ad campaigns remain profitable, and your services remain relevant.And a lot of this stuff isn't just speculation: it's happening right now. AI is already making waves, though you may not have noticed it yet.This affects how SEO works, the tools and software we use, and how ads are displayed. AI is capable of thinking faster and smarter than any human, and this is especially true for data-driven internet marketing. AI marketers can earn an unlimited amount Content per second - doing the work of hundreds of people. All of this content is perfectly adapted to the target group. AI will rule Google. This will advance the entire business model. AdWords will start. And it will play new instruments that we never even dreamed of. The uniqueness of digital marketing is just around the corner. This book will help you prepare and explain a number of concepts:¿ AI vs. machine learning¿ How to do SEO now that Google is the first AI company¿ Chatbots¿ Programmatic advertising¿ Great information¿ RankBrain¿ Digital assistant¿ Data Science¿ SQL¿ Hidden semantic indexing¿ The Future of Internet MarketingThis book will give you a crystal ball to look into the future of internet marketing and make sure you are prepared for all of these changes as they come. You end up being more prepared and in a better position than the other 99.9% of traders.

Learn the secrets of remembering names and memorizing the names of everybody you meet from master mentalist Kevin Viner. Unlock your natural memory with the power of The 3Cs!

A definition and model for understanding and profiting from personalization. You will get greater clarity and know which levers to pull for more profit.​​

In The Power of Value Selling: The Gold Standard to Drive Revenue and Create Customers for Life, accomplished sales leader and trainer Julie Thomas delivers a fresh and engaging perspective on how salespeople can adopt a customer-centric approach when selling to contemporary buyers. In the book, you'll discover a process that turns you into the trusted business advisor that buyers crave in unpredictable business environments. It's an actionable guide to better business conversations--the kind that build trust, forge human-to-human connections, and enable sellers to compete on value instead of price. The author explains the concept of value in modern sales, helping you to create winnable opportunities that result in premium pricing. You'll learn to make it easy for buyers to buy, sell to the C-suite, negotiate on value, close more business, expand your footprint, generate renewal sales year after year, and uncover additional buyer needs that will unlock new opportunities for more sales. The Power of Value Selling explains why how you sell is just as important as what you sell. You'll discover how to build credibility and rapport with your buyers, how to earn valuable time on their calendars, how to uncover business problems worth solving, and strategies to eliminate chances for buyers to delay or defer decisions. The Power of Value Selling is a comprehensive guide to a simple and powerful framework that accelerates sales, regardless of your product, service, or industry. It's an essential resource for both sales veterans and early-career sellers who want to keep things simple while driving real results in intensely competitive and challenging markets. For more, visit valueselling.com today.

Cold Email Manifesto distills the professional insights of “Cold Email King,” Alex Berman and business executive Robert Indries into actionable, clear chapters, explaining how sales professionals can generate millions for themselves or their clients via cold emails.

Unlock the secrets to becoming a top-performing Sales Engineer with The Six Habits of Highly Effective Sales Engineers, a game-changing guide by Chris White. In this indispensable book, the author introduces a powerful, easy-to-remember framework based on six crucial habits that will elevate your technical selling skills and help you drive better results in every deal. Learn how to: Partner: Build strong, collaborative relationships with your sales team to ensure seamless synergy in every deal.Probe: Master the art of effective discovery by asking the right questions to uncover your customers' true needs and pain points.Prepare: Focus on crafting compelling stories rather than overwhelming your audience with features during demos.Practice: Sharpen your delivery with consistent and focused practice to boost confidence and engagement.Perform: Develop the essential skills to deliver captivating, customer-centric demonstrations that win business.Perfect: Embrace a mindset of continuous improvement to refine your craft and stay ahead of the competition. Whether you're a seasoned Sales Engineer looking to fine-tune your skills or new to the field and eager to excel, The Six Habits of Highly Effective Sales Engineers provides the proven strategies, practical insights, and real-world examples needed to thrive in this challenging yet rewarding role. Start your journey toward success today with a guide that will help you perform at your best and win the trust of customers time and time again. Your next sales victory starts here!

No one raves about boring movies, bland customer service experiences, or sleep-inducing classes. The world is rapidly transforming into an experience economy as people increasingly crave extraordinary experiences. Experience designers, marketers, entertainment producers, and retailers have long sought to fill this craving. Now, there's a scientific formula to consistently create extraordinary experiences. The data shows that those who use this formula increase the impact of experiences tenfold. Creating the extraordinary used to be extraordinarily hard. Immersion offers a framework for transforming nearly any situation from ordinary to extraordinary. Based on twenty years of neuroscience research from his lab and innumerable client applications, Dr. Paul J. Zak explains why brains crave the extraordinary. Clear instructions and examples show readers exactly how to create amazing experiences for customers, prospects, employees, audiences, and learners. You can guess if your experience will be extraordinary-or you can apply the insights from Immersion to ensure it is.